Before Routefusion companies typically started expanding their products into new global markets after they had proven themselves first in their domestic market. They did this for lots of reasons, first being that expanding products globally was really difficult and required big teams and lots of money to solve. In today's world, a new generation of companies in all sectors from eCommerce to financial services has adopted a global first mindset in order to dominate and win their markets.

How do you expand your product globally? You need to find a vendor that lets you open bank accounts globally for you and your customers, a service that gives you connections into the local payment system so you and your customers can credit and debit like locals, you need the ability for you and your customers to move money between currencies for FX and treasury transactions. Before Routefusion this would have taken a team years to form the partnerships, stand up compliance, learn the local rules and regulations, but now using Routefusion’s Global Platform you can do it in a few phone calls, a couple lines of code, and some trivial file uploads.