Cookie Notice
Last Updated: July 21, 2026
Routefusion uses cookies, browser storage, pixels and similar technologies on routefusion.com. Some are necessary for requested features. Optional technologies support analytics, behavioral measurement, advertising and campaign attribution.
Regional consent
Visitors identified as being in the European Economic Area, United Kingdom or Switzerland are asked to choose before optional identifiers are stored. Google may receive limited cookieless consent and measurement signals before a choice under Google Consent Mode. Google, LinkedIn, Routefusion behavioral analytics and other identifying advertising technologies receive full data only for the purposes accepted.
Elsewhere, including when a country signal is unavailable, optional technologies are enabled by default. Every visitor can reopen Cookie settings in the footer and withdraw a previous choice.
Technologies we use
| Category | Providers and examples | Purpose | Typical duration |
|---|---|---|---|
| Necessary | Routefusion, Google reCAPTCHA rf_privacy_consent, theme-mode, requested chat storage and form security | Remember privacy/display choices, provide requested chat and protect forms from abuse. | Session to 180 days, depending on the feature. |
| Analytics | Routefusion, Google Analytics rf_visitor_id, rf_session_id, _ga, _ga_*, behavioral event storage | Measure visits, engagement, navigation, form activity and site performance. | Session to 2 years. Regulated-region identifiers are removed on withdrawal. |
| Advertising | Google Ads, Google Tag Manager, LinkedIn, Chili Piper, YouTube _gcl_au, _gcl_ls, li_adsId, GCLID/GBRAID/WBRAID attribution | Attribute campaigns, measure conversions, build advertising audiences and provide embedded media or scheduling. | Session to provider-controlled periods, generally no longer than 2 years. |
Your choices
Analytics and advertising can be accepted together, rejected together or managed independently by purpose. Withdrawing a choice stops future optional collection and removes Routefusion-accessible analytics and advertising identifiers. Some provider cookies on third-party domains can only be removed through your browser or the provider.
Contact
Questions or privacy requests can be sent to support@routefusion.com.